Featured Projects

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Aetna’s Behavior Change Initiative

Aetna's Behavior Change initiative provided guidance, tools, and programs to help people save on health costs and feel their best. As a content design leader, I crafted big-picture strategies to create, revamp, and migrate content — introducing new standards and practices along the way.
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Anthem’s “Employer Portal Reimagined” Initiative

Anthem's Employer Portal has historically been a go-to source for companies to manage their employee benefits. By 2017, it was time for a big UX refresh. As a Digital Content Strategy Manager, I tackled user pain points, boosted feature usability, revamped the site's information architecture, implemented more straightforward messaging, and…
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Anthem’s Member Engagement Platform

The core of Anthem's Member Engagement initiative: offer timely, relevant, and data-driven health information to people based on where they are in their unique health journey. As a Digital Content Strategy Manager, I defined and implemented content visions that helped reshape end-to-end Anthem member experiences.
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Flexdrive’s Site/App Relaunch

Cox Automotive' s subsidiary car subscription service, Flexdrive, provided drivers with a creative alternative to standard car rentals. As Flexdrive's only UX strategist, I was a key player in the relaunch of Flexdrive's website/app — a relaunch that introduced fresh features, new branding, a restructured IA, a CMS, a revamped…
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Home Depot’s Enhanced E-Commerce Experiences

Home Depot’s enhanced e-commerce experiences provided millions of users more seamless end-to-end journeys on homedepot.com and the Home Depot shopping app. As a UX Content Design Lead, I shaped strategies to personalize content, solidify the brand voice, simplify complex flows, improve findability, and boost clarity.
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